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A marketing agency I had explored about three years ago (though never hired) WhatsApped me today. Interesting, I thought. Perhaps, after three years, they had found a new idea. They sent me a triumphant case study. A famous brand. India’s biggest marketplace. Many impressive claims. There was a Download button. And that button led to……

I realized I needed a new car today. Curiously, this revelation did not come while driving my old car. Nor while looking at other people’s shiny new cars. No, sir. … It arrived by … It arrived by Instagram, as divine messages do these days. A gentleman, without taking a breath, spent 180 seconds explaining…

Today, I had to make a phone call that I didn’t want to make. “I don’t have any update.” It was hard and uncomfortable. So why call? … Because it is usually the right thing to do. People don’t expect perfection. They just don’t want to be left in the dark. Silence damages trust more…