Blog

  • How I’m Using AI to Automate My Customer Support

    100% of my customer replies are now AI-drafted first, edited by me second. It’s cut the time I spend on communication quite a bit, and somehow made my replies sound more like me, not less. I’m a small business owner running a very lean team. I’m not an AI expert. I’ve been trying to increase…

  • I’ve Used a Wealth Manager for 5 Years. Here’s What I Learned

    How I Got Started 5 years ago, I got some liquidity. ESOPs realised from a startup I was working with. I had no clue what to do. My parents knew only about land, gold and FDs. We used to stay away from the share market. My wife suggested I speak with friends who might have…

  • The One-Slide Marketing

    A marketing agency I had explored about three years ago (though never hired) WhatsApped me today. Interesting, I thought. Perhaps, after three years, they had found a new idea. They sent me a triumphant case study. A famous brand. India’s biggest marketplace. Many impressive claims. There was a Download button. And that button led to……