A marketing agency I had explored about three years ago (though never hired) WhatsApped me today.
Interesting, I thought. Perhaps, after three years, they had found a new idea.
They sent me a triumphant case study.
A famous brand. India’s biggest marketplace.
Many impressive claims.
There was a Download button.
And that button led to… one slide.
To see the remaining slides, I had surrender my email, phone number, family history, zodiac sign, shoe size and maybe halfway through, a kidney.
I experienced the quiet satisfaction of not having become their client.
Marketing treated as clever traps may produce a few likes.
Enduring businesses usually win by removing friction, not inventing it.
Marketing is about making decisions easy.
Not playing dhappa. Especially with people you’re hoping will pay you.
Simple things work better. Simple is usually difficult to do.
Dont mistake simple with easy. Dont mistake difficult with complicated.
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